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Engaging a website designer first and then getting another SEO for doing the rest is the first common mistake committed widely by both experienced and budding website owners. Unfortunately, these entrepreneurs fail to analyze the fact that every single step taken to build a new website, in turn, impacts your SEO campaign as well. And this way they proudly spend a handsome amount of moolah in creating a brand new website, only to discover that a number of areas in their website demand restructuring in order to have an optimum SEO campaign. Hence, in this article, we are going to focus on 6 major areas of concern, hoping to let your PHP development based website have optimal SEO capability.

1. Domain name registration & hosting: Ensure to register your website's address for at least 5 years. Also, while picking up your domain name, totally ignore the URL riddled with hyphens between all your keywords. Instead, choose your URL according to your targeted visitors and not entirely what search engine demands.
2. Creating static URL's: Often neglected, it is yet the most crucial aspect for making your SEO campaign is a success. Basically, by eradicating dynamic constraints within your website's URLs, you are ensuring that search engine bots will have no issues indexing all of your pages. In order to create static URL's, try using the mod rewrite command in the .ht access file in the root folder of your server.
3. Editing the head tag: Your head tag has three specific areas that demand serious editing from your SEO professionals. These are the page Title, The description Meta Tag and the keyword meta tag. Maintaining hold over these for each of your top level pages linked to your home page, is significant for the success rate of your website in the SERPs. Ensure to get unique tags on every page reflecting the objective of the given content. As for the other pages created in high volumes, ensure to have a variable string in place for each of the three areas in question, so that they will robotically get packed with right length content.
4. Clean, simple code: Preferably, it is best to delineate all aesthetic properties that different types of text on your site are having in a separate CSS file. This indicates avoidance of countless tags, specifically font, size and color tags. Also, you would want to overlook the requirement of creating PHP scripts that are either two long, and contain a huge bulk of needless steps, or ones that heavily depends on javascript. Hence, the easiest deal is to evade the use of javascript to an extent. Let your site be smooth enough to allow search engine bots easily scrolling through the code of your website and trail all the links that it finds.
5. Ensure that visible written content is editable:Your website's ranking largely depends on managing your content within the body of your site. Ensuring that that both you and your SEO professional has the power of editing it as search engine algorithms keep changing and hence, the strategy you implemented earlier might not suffice for future.
6. Site structure: Analyzing the nature of PHP development, the site should be created by a sequence of includes managing all the parts of a given page collectively. Also, pay heed to the accurate placement of layout and graphics and navigational links within these includes.

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